Monday, June 29, 2015

Mental Fortitude (a.k.a. Willpower)

“The only disability in life is a bad attitude.” – Scott Hamilton 
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Remember Scott Hamilton, Olympic figure skating gold medalist who overcame a brain tumor that stunted his childhood development.  He definitely exhibited mental fortitude (a.k.a. willpower), the strong determination to overcome adversity, a difficult situation.    

Wimbledon started earlier today.  Over the years I have written about tennis.  My last story was about Victor Estrella Burgos, a tennis player from the Dominican Republic, the oldest (34) first time titlist in Open Era history.  I am always fascinated by tennis players, male or female, that have labored on the professional tour for years before they finally win their first title, long after that might have called it quits.  Mental Fortitude (a.k.a. Willpower)! 

Today’s story is about Denis Istomin, a 28-year old tennis player from Tashkent, Uzbekistan (where?) who won his first ATP level tournament this past Saturday, one of the warm-up tournaments leading up to Wimbledon.  Denis turned pro in 2004, thus he has been on the ATP tour for eleven years.  That takes perseverance, but what makes Denis’s achievement even more special is at age fourteen, in 2001, he was on his way to a tournament and suffered a serious leg injury in a car accident that required extensive surgery and kept him hospitalized for three months.  He did not pick up a racquet and resume training until 2003.  Mental Fortitude (a.k.a. Willpower)!

Achieving goals takes mental fortitude (a.k.a. willpower)!

Monday, June 22, 2015

Heineken – A Marketing Update

Back in 2012 I first posted about Heineken’s utilization of MTP (Multiple Touch Points). Thanks to a new mobile app, once again they are ramping up their strategic marketing initiatives courting Millennials.  
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The hub of Heineken’s new marketing movement is their proprietary BrewLock technology which is a new way to dispense beer – the highest quality draught beer on the market.  Consequently they developed a new mobile app that enables their target audience (Millennials) to view a 3D demonstration of their new technology and locate bars via geolocation that are utilizing BrewLock.  In addition, they added a gamification element to the app, the Unlock BrewLock game for participants 21 or older. The grand prize is a trip to Amsterdam.  Smart MTP marketers Heineken!  They recognize that on-the-go Millennials are surgically attached to their smartphones thus have created a fun, engaging app that delivers relevant content and enhances the overall Heineken brand experience. 

Let’s raise our chilled mugs to Heineken.  Cheers!

Wednesday, June 17, 2015

Food Waste – An Update

Previously I have posted about Food Waste in America.  Approximately 40% of all food grown, processed and transported per year, worth an estimated $165 billion is wasted (source: National Defense Council – 2012).  Alert!  A new food waste stat.    
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Statistics, like those I shared above, lend credibility to illustrate a correlation for an existing reality.  However, sometimes it is best to simplify the statistic to make it more relevant.  Here is another way to demonstrate Food Waste in America:

The median American household earns just less than $1,000 per week.  The typical American family throws away $1,600 worth of food per year.

How much food has your household wasted this year?

Friday, June 12, 2015


Have you been watching the NBA finals that are knotted at two games apiece? King James (a.k.a. LeBron James) is putting on a show.  As a result, this is a peak time for LeBrononomics.
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In addition to LeBron James being the best basketball player on the planet right now, numbers also indicate he is the NBA’s second leading shoe salesman with Nike having sold $340 million worth of James’s shoes in the 12-month period ending January 2015 – a 13% increase from the prior year.  That amount nearly doubles his closest current rival Kevin Durrant.  Overall his estimated earnings off the court from his endorsements are $44 million.  Imagine what the numbers will soar to should his team wins the finals.  As I stated in the above blink, this is a peak time for LeBrononomics.

Can you name the NBA’s number one shoe salesman?