Thursday, December 13, 2012

Business IQ

I would like to take timeout this morning to thank everyone for all your insightful comments regarding last week’s post, Butterfly or Bee?  Today’s post, Part II in my LinkedIn series will address Business IQ.

Read On:
I am certain that anyone that is social networking for professional reasons has read their fair share of posts about how to gain maximum results from LinkedIn.  Do these titles sound familiar?  4 LinkedIn Tips to Help You Get Hired This Month.  LinkedIn Best Practices for Entrepreneurs.  LinkedIn Tips: 9 Things Your Should Never Do On The Social Network For Professionals.  What amazes me is that I have never read a post as it relates to my number one objective for participating on LinkedIn – how to raise my Business IQ.

Fact: In an IBM survey among 1,700 CMO’s from 64 countries; 71% admitted they felt unprepared for the challenges of today’s business environment.  Sad!  I learned this piece of information by reading Michael Brenner’s post in a LI discussion group.  More importantly I follow Michael in several groups because he is a consistent blogger – B2BMarketing Insider.  Consequently, I have learned a lot about B2B marketing, thus become an advocate for food manufacturers to step up their online marketing initiatives.  FYI: Michael and I engage on LI, but we are not even officially connected.  That might change after this post.

Fact: I am bullish about QR Codes.  I first learned about QR Codes back in 2010 due to engaging and connecting with Matthew Gallizzi, Leader of NotixTech.

Fact: Hyper-local sourcing (e.g., restaurant gardens) is one of the Top 20 Trends for 2013 according to the National Restaurant Association.  I learned about roof top garden by navigating through LinkedIn.  Thanks to reconnecting with someone I lost track of in Toronto, I learned about this unique hyper-local sourcing concept for honey.

Fact:  I learned about Pink Elephants thanks to connecting with Tanveer Naseer, business coach/management guru from Montreal.  Are their any Pink Elephants in your organization?

Etc., etc., etc., Bottomline I have developed the discipline to get on LinkedIn before breakfast to make rounds so I can aggregate information to sharpen my Business Catalysts skills as I position my business for the future.

What is your Business IQ?

Wednesday, December 5, 2012

Butterfly or Bee?

December marks the three year anniversary when I decided to step it up and commit myself to actively engage on LinkedIn.  In a two part series, I would like to share my current thoughts regarding LinkedIn.  Part I: Are you a Butterfly or Bee?

Read On:
In the past, I have shared that there are two buckets into which LinkedIn networkers fall: situational or sustainable.  I consider myself the latter, a sustainable networker who values long-term people relationships.  Consequently I commit a considerable amount of energy to nurture these relationships on a continual basis.  Nurturing involves engagement.  On the other hand, situational networkers are driven by the “what’s in it for me” networking philosophy. They are looking for connections to either expand their personal or company’s network.  Situational networkers have bought a new definition to the word ephemeral.

As I close in on my three year anniversary I am now realizing LinkedIn is all about the butterflies and the bees.  Butterflies are the situational networkers who float around LinkedIn, float in and out of groups, occasionally posting, rarely engaging.  They are only looking to add a few more connections in order to broadcast the size of their professional network.  Butterflies are the people on LinkedIn that read a post on Six Ways to Increase Your Network on LinkedIn, maybe hit the like button or post a comment, then move on to try their hand at Pinterest after reading a new post titled How Pinterest Will Help You Find New Customers. 
Bees are the sustainable networkers who actively buzz around their LI groups on a regular basis to aggregate/share information so they can pollinate their network and grow their long-term people relationships.  They grow their community (a.k.a. hive), one individual (a.k.a. cell) at a time.

Butterfly or Bee?  Suggestion!  Spread the honey!