Last Friday was Abraham Lincoln’s birthday. As the 16th President of the United States he led our country through one of its most difficult periods in U.S. history, the Civil War. As a result, he preserved the Union, abolished slavery and strengthened our government. Abe was also a major trendsetter!
What is with all the beards being sported by Millennial males?
I remember listening to a speech about Millennials by Michelle Barry, President and CEO of Centric Brand Anthropology. She indicated that beards represent a form of expression, but also exhibit pragmatism. I decided to conduct my own research to better understand the current proliferation of Millennial male hirsuteness. I actually found a study published by the University of Western Australia that analyzed numerous species of primates and concluded that those that live in larger multilevel societies, use beards as a badge to compete for attention. Suzanne Boccalatte, co-editor of the book Hair, explains that throughout history facial hair trends come in waves. The current trend potentially indicates masculinity is being “in” since beards have been associated with men that exhibited simple, traditional values (Henry David Thoreau), masculinity (Ned Kelly, Australian bushranger) and strong leadership (Karl Marx).