Have you seen Star Wars yet? More
importantly if you did catch the film, were you able to endure the popcorn
lines? You could have saved a whole bunch
of nanoseconds with your new popcorn app.
In 2015 I wrote about Chill’s rolling out their NoWait app. Their guests will be able to check out
availability/wait time to be seated thus minimize the time they spend waiting
in line. Consequently, I was not
surprised to learn two major multiplex theater chains, AMC Theatres and Regal
Entertainment are going to utilize similar technology so their customers will now
avoid the “popcorn pinch point.” Moviegoers can preorder/prepay food and
beverages from their smartphones. The
multiplex chains are banking on the reduction of time customers spend in line
will result in increased concession sales.
For the record: 50
percent of ticket sales are returned to the studios. Concession sales from
approximately two-thirds of the moviegoers that actually purchase food and
beverages account for profit margins of 85 percent or higher.
Why not download your popcorn app today and
avoid concession stand gridlock the next time you go to a multiplex theater?