Customization has become a driving guest feature among restaurateurs in the foodservice business. Chipotle was an innovative pioneer with their menu followed by gourmet burger chains and now McDonald’s (Create Your Taste® kiosks). More industries are adapting to customization. Now fashion has jumped on the bandwagon.
One fashion brand I follow and write about is Burberry. Once again they are demonstrating they are smart marketers by offering their consumers its new scarf bar. Accessed/ordered online for delivery or in-store pickup, consumers are offered a wide selection of scarves (100 plus colors; classic or lightweight cashmere). For an additional $75 they will monogram your scarf for that personalized (a.k.a. customization) experience.
Are you ready to customize your brand?