We are about to experience the week before Christmas 2015. Three retail brands are dominating social media conversations and engagement. Surprise: According to one source, Walmart, Target and Amazon did not make the top three.
Shareablee, a social insights company released their holiday season social scorecard. Their rankings are based on an analysis of shares, comments, retweets and reblogs on major platforms – Instagram, Facebook,Twitter and YouTube. Despite a drop in Black Friday posts, there was a 26% increase in engagement and a 170% increase in actions. However, the debate continues whether social engagement actually translates into sales. We will have to wait until after the holidays when sales data will be published.
The three top social brands in order: Nordstrom, Macy’s and Sephora.
Did you socially engage with a popular retail brand this past month?