Tuesday, December 8, 2015


Before Thanksgiving, in anticipation of the holiday season, I questioned whether brick & mortar shopping will be eclipsed by online shopping.  Accordingly, I thought today would be a good time to share some of the final shopping statistics from Cyber Monday (11/30). 

Read On:
By the numbers according to Adobe, the global leader in digital marketing:

·     They reported that online sales generated from 200 million visits to 4,500 retailer sites were $3.07 billion, an increase of 16 percent from a year ago.   

·     Mobile traffic accounted for approximately half of all traffic.

·     26 percent of all sales came from mobile devices – Apple iOS drove $575 million; Android $219 million.

·         Compared to last year, display ads drove 57percent more sales, while social share of sales increased 33 percent.

Bottomline: Cyber Monday spending hit an all-time high this year. 

So did the avalanche of packages in my mailroom!  

1 comment:

  1. Add to that the spectacular statistics from Black Friday ($4.5B, 34% of purchases were online), and the move away from brick & mortar shopping is in evidence!