Before Thanksgiving, in anticipation of the holiday season, I questioned whether brick & mortar shopping will be eclipsed by online shopping. Accordingly, I thought today would be a good time to share some of the final shopping statistics from Cyber Monday (11/30).
By the numbers according to Adobe, the global leader in digital marketing:
· They reported that online sales generated from 200 million visits to 4,500 retailer sites were $3.07 billion, an increase of 16 percent from a year ago.
· Mobile traffic accounted for approximately half of all traffic.
· 26 percent of all sales came from mobile devices – Apple iOS drove $575 million; Android $219 million.
· Compared to last year, display ads drove 57percent more sales, while social share of sales increased 33 percent.
Bottomline: Cyber Monday spending hit an all-time high this year.
So did the avalanche of packages in my mailroom!