I am not referencing the Star Alliance, the leading global airline network. I am reporting America’s impulse eating behavior is now all about Eating on the Fly!
Leading foodservice research firm Technomic recently released some data on consumer eating occasions tracked over a one year period. Bottomline: 53% of all eating-out occasions (unplanned or decided on impulse) accounts for more than twice as many routine occasions (25%) or special occasions (22%).
Are you always eating on the fly? Welcome to the food-away-from-home frequent flier club.