Thursday, May 29, 2014

Sneakers USA




Blink:
Are you wondering what to do with the orange Chuck Taylor All-Star sneakers you discovered while cleaning out your basement this past Memorial Day weekend?  Before you plan to wear them again, test the market.  There might be a teenage “sneakerhead” out there willing to pay top dollar for them.  

Read On:
Did you know reselling basketball sneakers has become a more lucrative endeavor than reselling baseball cards?  Sneaker resellers have created a cult like following both online and at conventions conducted around the country in ballrooms and high school gyms.  Teens that have grown up on the Internet are mastering the art of trading sneakers.  They have formed a subculture that is leveraging social platforms like Facebook and Instagram.  Some teens, in addition to expanding their personal collection, are earning a profit in the process thanks to selling what is considered a collector’s item – a limited edition exclusive sneaker, a topicI first addressed back in 2009.

One company that is capitalizing on marketing to “sneakerheads” is Adidas.  For years they have been leveraging the customization trend of built-to-order shopping experiences.  Adidas established a program where their consumers can pick from a variety of materials, colors and other personal features (e.g., country flag, team logo, etc.) to create their own ZX Flux Shoes.  Now, at the end of the summer, they will be introducing a new app for iPhone and Android devices to further enhance their program and create greater engagement among their loyal consumer followers.

Do I hear $500 for authentic orange Chuck Taylor All-Star sneakers that are in excellent condition?  Do I hear $525?  Etc., etc., etc.  


 

Tuesday, May 13, 2014

Calorie Countdown



Blink:
Do you know how many calories you consumed on your Mother’s Day celebration when you decided to indulge and eat a piece of Tiramisu at your favorite Italian restaurant?

Read On:
Calorie labeling on restaurant menus has been in the limelight lately.  Last week I read two interesting articles.  A Tufts University study found that 80 percent of the tested restaurant foods landed within 100 calories of the posted nutritional information, while nineteen percent had at least 100 more calories than the restaurants claimed.  The National Restaurant Association indicated that based on the methodology utilized by the researchers, when it comes to menu nutritionals, variances will occur.  Another study published by the Journal of Community Health implied that after reviewing 31 studies published between January 2007 and July 2013, calorie labeling alone was not a driving force in changing consumer eating behavior.  Again, the researchers questioned the inconsistent methodology that was utilized by all the different studies.

When you eat at a restaurant do you count your calories or better yet, study the posted nutritional information to make choices?  Do you pass on alcoholic libations, leave the bread in the basket, skip the sodium laden soup du jour, etc., before you even get to your entrĂ©e.  Do you order from the special “light” or “lower calorie” menus that are usually 600 calories or less?  Or do you exhibit enough control after a two glasses of wine (200 calories thanks to limited pours), a shared order of fried calamari with marinara sauce (470 calories), one artisan roll dipped in olive oil (calories TBD) and a chicken dish off the “light” menu with a side of grilled vegetables (550 calories), that you actually cut the waiter off when he or she inquires “could I interest you in some dessert tonight”, thus reply “no thank you, check please.”  Congratulations!  You just bought your meal in for an estimated 1,400 calories (+/-) because you ordered off the “light” menu and passed over the house specialty, a slice of Tiramisu – lady fingers soaked in espresso, layered with a blend of mascarpone cheese and whipped egg whites/yolks plus sugar (600 calories for a small piece).

Do you have a calorie countdown app?


Thursday, May 8, 2014

Noise



Blink:
“As the world gets faster and faster, it’s important to be good at understanding what your priorities are and how to spend your time, and editing out things that are noise.  You have to stay really focused.”  - Michelle Peluso (CEO of Gilt)

Read On:
Last year I began to advocate the need for corporations to embrace the concept of social enterprise.  In a post titled Social Enterprise Smarts =Profitability Plu$, I outlined the four pillars required for the foundation of a social enterprise.  The first pillar was as follows:

“Grow an organization of knowledge workers.  Employees who exhibit “social smarts” thanks to their ability to embrace social technologies that improve their overall communication and collaborative skills.  Consequently knowledge workers will be better informed.  This first step requires training and resources!”

I purposely highlighted the phrase above: knowledge workers will be better informed.  I am still continuing the process of educating myself how to become a knowledge worker/leader thanks to being retained to aggregate information on behalf of several clients.  At first I found it very time consuming, but I have learned how to skillfully navigate the Internet.  I have developed a daily routine comparable to going to a gym; I have learned how to spend my time efficiently.  Or as Michelle Peluso stated in my Blink, “editing out things that are noise – you have to stay really focused.”

Are you filtering out all the noise?