Approximately how many glasses of wine does one acre of grapes yield?
Answer: On average, 15,000 glasses.
According to the consumer market company Canadean, in 2013, U.S consumers spent $21.2 billion on wine. Women accounted for 59 percent of consumption by volume. Their research also revealed that women drink wine to relax and seek value; men tend to be wine buffs seeking more high quality wines – new drink experiences. Some more interesting Canadean wine stats:
· Woman accounted for more than $6.7 billion in 2014 total wine sales.
· Even though men consumed less wine, they tend to spend more on quality products; $1.8 billion in their search for quality versus $1.0 billion for women.
· The market research firm indicated that men are also driven to find products that offer new experiences thus fueling $2.4 billion of their consumption compared to $2.2 billion of female consumption.
A spokesperson for Canadean put it best: “Women are looking for wine to accompany conversations while they unwind with friends. For men, wine is the conversation.”
Gender equality: I’ll drink to that!