“Do not go where the path may lead: go instead where there is no path and leave a trail.” – Ralph Waldo EmersonRead On:
Last week I attended FARE 2014 in Dallas. A great conference! The keynote speakers were motivational, the educational sessions informative, plenty of quality networking breaks, etc. I was even afforded the opportunity to moderate a breakfast table discussion on one of my favorite topics – Social Marketing.
My key conference takeaway: People are still confused where the new collaborative world of Web 2.0 is heading. The majority of the people whom I interacted with throughout the conference expressed their struggle to grasp the changes that were taking place. No surprise! The more I read as I shared in my last post Collaborate?, innovation, change, etc. is not happening to a large degree. Corporations are finding it difficult to adapt.
This much I do know: Social media is a small piece of the pie. Social media is all about the tools people are using to engage/collaborate with one another. Social Enterprise is the whole pie. Once again, I would like to summarize the four pillars of social enterprise as I detailed in my post one year ago titled Social Enterprise Smarts = Profitability Plu$:
· Knowledge Workers – Employees with “social smarts.”
· Social CRM (Customer Relationship Management) – Organizations that get closer to their customers.
· Collaboration – Organizations who internally and externally collaborate day to day with all parties to increase their overall performance.
· Big Data – The ability to analyze data in real time that will result in increased profitability.
Explore! Be a trailblazer!