Monday, June 30, 2014

Love the Game

Week two of Wimbledon began earlier this morning.  Great tournament!  I have posted about tennis previously, exploring the lessons I have learned and their correlation to business.  For me, this year’s event is clearly beginning to emphasize a changing of the guard.
Read On:
On the men’s side of the game, outside of a few upsets, the cream of the crop, the usual cast of top players, once again are demonstrating the physical/mental talent it takes to be a champion.  Miraculously one teenage phenomenon has made it to week two.  In addition, several thirty year old, wily veterans are combating the power of the youngsters with their understanding of how to master the nuances of playing on grass.  On the women’s side of the game, several youngsters are surfacing thanks to implementing a well rounded, classic strategic game to offset the power and intimidation of the veteran players.

A new era of hybrid tennis is on the horizon – a changing of the guard.  The best of classic tennis combined with the power and athleticism of new tennis.  How does this relate to business?  Business is a mental game, so age and the toll it takes on one’s physical performance does not come into play.  Experience is the key!  So is hybrid marketing, a blend of classic marketing with the new, interactive, collaborative platforms of Web 2.0.         

Do you love the game?  Are you ready to change and become a marketing champion?


  1. Don Fosher, BrandBankJune 30, 2014 at 8:09 AM

    Love 30…Double fault…grunt…winner.

  2. I always enjoy how you combine your two passions - tennis and marketing - to draw out new insights and ideas to reflect on.

    Nice job, Jimmy.

  3. My almost 80-year-old father plays any day he can. He also never schedules anything before noon, because he sometimes stays up late watching tennis in other parts of the world. He is a good example to me of working smart and playing hard. He has so many tricks up his sleeve with his serve and his backspin that it takes him very little effort to win. He rarely loses, even to younger competitors. He also almost always makes tennis a social event, often going out for happy hour afterward.