Week two of Wimbledon began earlier this morning. Great tournament! I have posted about tennis previously, exploring the lessons I have learned and their correlation to business. For me, this year’s event is clearly beginning to emphasize a changing of the guard.
On the men’s side of the game, outside of a few upsets, the cream of the crop, the usual cast of top players, once again are demonstrating the physical/mental talent it takes to be a champion. Miraculously one teenage phenomenon has made it to week two. In addition, several thirty year old, wily veterans are combating the power of the youngsters with their understanding of how to master the nuances of playing on grass. On the women’s side of the game, several youngsters are surfacing thanks to implementing a well rounded, classic strategic game to offset the power and intimidation of the veteran players.
A new era of hybrid tennis is on the horizon – a changing of the guard. The best of classic tennis combined with the power and athleticism of new tennis. How does this relate to business? Business is a mental game, so age and the toll it takes on one’s physical performance does not come into play. Experience is the key! So is hybrid marketing, a blend of classic marketing with the new, interactive, collaborative platforms of Web 2.0.
Do you love the game? Are you ready to change and become a marketing champion?