Are you wondering what to do with the orange Chuck Taylor All-Star sneakers you discovered while cleaning out your basement this past Memorial Day weekend? Before you plan to wear them again, test the market. There might be a teenage “sneakerhead” out there willing to pay top dollar for them.
Did you know reselling basketball sneakers has become a more lucrative endeavor than reselling baseball cards? Sneaker resellers have created a cult like following both online and at conventions conducted around the country in ballrooms and high school gyms. Teens that have grown up on the Internet are mastering the art of trading sneakers. They have formed a subculture that is leveraging social platforms like Facebook and Instagram. Some teens, in addition to expanding their personal collection, are earning a profit in the process thanks to selling what is considered a collector’s item – a limited edition exclusive sneaker, a topicI first addressed back in 2009.
One company that is capitalizing on marketing to “sneakerheads” is Adidas. For years they have been leveraging the customization trend of built-to-order shopping experiences. Adidas established a program where their consumers can pick from a variety of materials, colors and other personal features (e.g., country flag, team logo, etc.) to create their own ZX Flux Shoes. Now, at the end of the summer, they will be introducing a new app for iPhone and Android devices to further enhance their program and create greater engagement among their loyal consumer followers.
Do I hear $500 for authentic orange Chuck Taylor All-Star sneakers that are in excellent condition? Do I hear $525? Etc., etc., etc.