“Without deviation from the norm, progress is not possible.” – Frank Zappa (Musician)
I am saturated from all my holiday, year-end reading. Endless lists about the best of 2013 or the upcoming trends for 2014; posts about social media specifically as it relates to Twitter post IPO, content marketing tactics, ROI, video, etc., etc., etc. All good stuff as I gear up for the road ahead. However, this much I do know. It appears most organizations are having a difficult time recognizing and adapting to the new collaborative world of Web 2.0. Not just those businesses that I encounter on a weekly basis in my industry, but businesses worldwide. Let us look at the findings of an interesting survey published back in November by the Online Marketing Institute (750 brands/agencies ranging from small businesses to global enterprises):
· Only 8 percent of the respondents believed they were strong in all digital areas.
· 71 percent strong in some areas, but mediocre or weak in others.
· 15 percent responded mediocre across all digital areas.
From my perspective, it is time for most businesses to turn up their digital burners or they will fall further behind on the road to Social Enterprise. Why are so many businesses lagging behind? Observation: Everyone top to bottom is stuck in the status quo – the black hole called meetings, financial gymnastics, avalanches of email etc., etc., etc. Companies should be willing to adapt to a cultural shift – it is going to take time, training and experimentation. As Frank said, “Without deviation from the norm, progress is not possible.”
Are you ready to step forward?