B2C marketers: I advocate it is time to convert your consumers to valued guests. Welcome to the new era of B2G marketing!
Smart marketers understand the importance of bringing together all aspects of marketing communications, inbound and outbound via multiple channels to work together as one unified force – Integrated Marketing Communications (IMC).
Smart marketers crunch, slice and dice Big Data to know who their consumers are, where their consumers are.
Smart marketers understand we live in a mobile first world, thus make sure all their marketing movements are mobile optimized.
Smart marketers use all the available marketing tools in their tool kit to engage and get closer to their consumers 24/7.
Smart marketers understand that thanks to all the clutter out there, they are fighting for their fair share of consumer dollars, therefore they are obligated to work extra hard to create the ultimate shopping/eating experience for their consumers.
Tomorrow’s smart marketers will acknowledge no two consumers are the same and that each consumer should be treated extra special like a guest coming to spend the weekend at their home.
Welcome to the new era of B2G marketing!
Are you prepared to become a smart marketer and build your brand, one guest at a time?