Thursday, May 31, 2012

Heads Down, Flying Fingers


Blink:
The average 13 to 17 year old exchanges 3,417 text messages per month (source: Nielsen).  Females in this age group on average fire out 4,050 per month.  That equates to approximately 7+ messages per waking hour or should I say per walking hour – heads down, flying fingers!

Read On:
The above statistics compares to the average text messages among all age groups of 1,406 (both male and female).  I text my fair share in a month, but I also realize that there are people out there that are texting twenty fold to balance out the statistics.  Why am I sharing this information with you?  Companies that are jumping on the mobile bandwagon recognize they need to implement several mobile initiatives (e.g., mobile app, mobile bar codes, augmented reality, etc.) to reach their consumers.  Text messaging (SMS) is still one of the most effective mediums to drive engagement and help marketers build a customer data base.  Prime example: smart market leader Starbucks.  They first engaged with their guests when they implemented an opt-in My Starbucks Rewards SMS program good for free drinks, refills and other perks.  They followed up by texting/promoting their Frappuccino Happy Hour.

So I suggest the next time you are in a Starbucks, go for it.  Treat yourself to a Frappuccino.  Get into SMS position – head down, flying fingers.  Text me and let me know you are k.

Thursday, May 24, 2012

Kid Friendly Vacations


Blink:
Last year I posted DeluxeFamily Vacations and Bonding Italian Style.  The travel industry continues to capitalize on family vacations.  Time for an update.

Read On:
In addition to family vacations becoming more expensive, it appears that hotels and resorts are beginning to offer special programs for kids beyond free breakfast, a program pioneered by Holiday Inn.  The emerging trend is to offer special luxury perks for children to facilitate private time for Mom & Dad.  Detailed below are two classic examples:

  •            The Pierre Hotel in New York, part of the Taj Hotels Resorts and Palaces now offers a special kids evening turndown service complete with milkshakes and cookies.  They also have a dedicated kid’s concierge who organizes special educational itineraries.  So while parents relax in the hotel’s Jiva Spa, their children can either enjoy an art tour or take a private cooking lesson with the hotel’s pastry chef.
  •          In Florida, at the Acqualina Resort and Spa (winner of Fodor’s Choice 2010 Gold Award as one of the Best Hotels for Kids and Families), the children’s activities have been expanded beyond arts and crafts.  They now offer a marine biology program, local ecological tours and beach scavenger hunts.
Dinosaur Alert: Rustic, isolated lakeside, sleep-away camps.

Wednesday, May 16, 2012

Real Time Conversations


Blink:
Before engagement and connections there were real time conversations.  I was reminded of that earlier this month when I attended the National Restaurant Show in Chicago. 

Read On:
Over the years I have posted my thoughts as it relates to networking and social media.  I have even confessed to being a networking junkie who has failed numerous 12 step programs.  What is my networking philosophy?  I believe in going deep versus wide, consequently I classify myself as a sustainable networker, someone who values people relationships long-term.  I have expended my fair share of energy to nurture my relationships on a continual basis. 

One effective networking technique I have utilized over the years has been to sponsor the Outside the Lines breakfast early Saturday morning when the National Restaurant Show opens.  The event is exclusive, not an air kissing mob scene.  I gather a handful of foodservice professionals who are representative of what makes my great industry tick.  A majority of the regulars are friends.  The additional attendees I invite to keep the OTL fresh/energized are usually people I have met on the business trail (e.g., conferences, airports, etc.).  This year I even invited an individual I have been engaging with via LinkedIn and phone for the past two years, but we had never met in person.  For three hours I moderate a roundtable discussion covering an interesting range of topics (business and personal).  What is the spine of this event?  Face to face, real time conversation!  This year, we all concluded thanks to our daily electronic interface, we need to get back to more face time.  The reason I am bonded (note: bonds are stronger than connections) to the breakfast veterans is we have been engaging face to face for years, even dating back to pre-Web 2.0.  The reason I will bond with the first time breakfast attendees is they will remember the conversation they participated in on Saturday May 5th, 2012.

Remember, before engagement and connections there were real time conversations!

Friday, May 11, 2012

Wandering Cocoons

Blink:
Back in 2010 I posted Cocooning 2.0.  More specifically I introduced the concept of wandering cocoons – people moving around in their own mobile wireless world.  I validated this past month due to a heavy travel schedule, wandering cocoons continue to morph.

Read On:
Tuesday I was sitting at Midway airport in Chicago and I observed the following:
  •        There were six seats in front of me in the waiting area.  From left to right, two people had their Apple computers up, one individual was on their crackberry, one individual was reading their Kindle, one individual was on their iPad plus having a phone conversation via their Bluetooth device and the remaining individual was zoned out (legs twitching) thanks to their Beats™ headphones.   
  • There were twin sisters to my left.  One was reading a book, the other their Kindle.  Zero family connectivity. 
  •        The individual to my right was playing Sudoku on their htc smartphone.
Candidly the only connectivity I witnessed in the Southwest Airlines waiting area was to my left, up against the wall where people were competing to charge their gizmos in the wall sockets.

Wandering cocoons continue to morph.  Will we ever engage with our fellow travelers again?

Friday, May 4, 2012

Art Ka-Ching


Blink:
Recently I went to the Philadelphia Museum of Art to view a special Van Gogh exhibit.  I queued up at 1:45 p.m. for the 2 p.m. show.  There had to be at least 100 people before me.  I suddenly realized I was witnessing Art Ka-Ching.

Read On:
Some basic facts:
  • The Van Gogh Up Close Exhibit started February 1st and ends Sunday, May 6th.
  • Members see the exhibit free.  Fortunately I am a member.
  • Non-member public admission prices: Adults $28.50, Seniors $26.50, Students $23.50, Youth (ages 13-18) $23.50, Child (ages 5-12) $15.50.
  •   The museum is closed Mondays, open from 10:00 a.m. – 5:00 p.m. Tuesday thru Thursday and weekends, open late Fridays until 8:45 p.m.
When I finally got into the exhibit at 2:10 p.m., I asked the guard how many tickets they were selling per show – 250.  So at 500 viewers per hour (conservatively figure they only sell out 75 per cent of their tickets), seven hours a day (nine and a half hours on Fridays); think about the Art Ka-Ching the Philadelphia Museum of Art has been ringing up.  Oh yes, now add in souvenir sales! 

More Art Ka-Ching.   Wednesday night Edvard Munch’s classic “The Scream” broke a world record at the Sotheby’s auction.  It was sold to an anonymous buyer for $119, 922, 500 breaking the previous record established in 2010, Picasso’s “Nude, Green Leaves and Bust” for $106.5 million.  For the record the highest price paid for a piece of art sold privately to Qatar (the country) was Cezanne’s The Card Players” last year for $250 million 

Is art morphing into big business sales?  Ka-Ching!  Ka-Ching!  Ka-Ching!

Wednesday, May 2, 2012

Nanomarketing


Blink:
A nanosecond is one billionth of a second.  Better yet a nanosecond is the fraction of time that elapses when a traffic signal changes to green and the car behind you blasts its horn.  Hence, consumers are now going to be subjected to the new world of Nanomarketing.

Read On:
What is Nanomarketing?  Intercept marketing strategies that capitalize on mobile technology to accelerate the MOT (Moment of Truth) as it relates to impulse purchasing.  What is driving Nanomarketing?  Smartphones.  Source: eMarketer estimates the number of US consumers with a smartphone will more than double from 93.1 million (end of 2011) to 192.4 million by 2016.

Did you enjoy my nanopost?  Look out for future posts on Nanomarketing!