December marks the three year anniversary when I decided to step it up and commit myself to actively engage on LinkedIn. In a two part series, I would like to share my current thoughts regarding LinkedIn. Part I: Are you a Butterfly or Bee?
In the past, I have shared that there are two buckets into which LinkedIn networkers fall: situational or sustainable. I consider myself the latter, a sustainable networker who values long-term people relationships. Consequently I commit a considerable amount of energy to nurture these relationships on a continual basis. Nurturing involves engagement. On the other hand, situational networkers are driven by the “what’s in it for me” networking philosophy. They are looking for connections to either expand their personal or company’s network. Situational networkers have bought a new definition to the word ephemeral.
As I close in on my three year anniversary I am now realizing LinkedIn is all about the butterflies and the bees. Butterflies are the situational networkers who float around LinkedIn, float in and out of groups, occasionally posting, rarely engaging. They are only looking to add a few more connections in order to broadcast the size of their professional network. Butterflies are the people on LinkedIn that read a post on Six Ways to Increase Your Network on LinkedIn, maybe hit the like button or post a comment, then move on to try their hand at Pinterest after reading a new post titled How Pinterest Will Help You Find New Customers.
Bees are the sustainable networkers who actively buzz around their LI groups on a regular basis to aggregate/share information so they can pollinate their network and grow their long-term people relationships. They grow their community (a.k.a. hive), one individual (a.k.a. cell) at a time.
Butterfly or Bee? Suggestion! Spread the honey!