Last week I gave a presentation in New Orleans on mobile marketing. I asked the audience if they knew how many apps there are worldwide. One smart participant answered correctly, “a lot!”
Last March Apple announced that they passed the 25th billion download which was 15 billion more apps since July 2011. Recently they indicated that 46 million apps were being downloaded daily. To put this number in perspective, McDonald’s has 33 thousand stores worldwide in 118 countries and serves an estimated 6.5 million burgers per day. That means Apple downloads a little more than seven times the number of burgers McDonalds sells per day. Apple’s counterpart Google announced in October that they surpassed the 25th billion download via Google Play.
- Lady Gaga’s next album Artpop will be launched via a paid-for app. It will include chats and films for every song, Gaga inspired games comparable to her “Farmville” game, fashion updates, etc.
- The App du Jour everyone is buzzing about is Summly, a news condenser scanning service. Its developer, Nick D’Aloisio who just turned 17 this month, realized that everyone only skims lengthy newspaper articles. Consequently, the Summly app summarizes articles down to two-paragraph bullet points.
I forecast that someday in the not so distant future we will be able to buy an app to skim the skim!