Please, a quick show of hands. How many of you sleep with or next to your mobile phones? I rest my case. We now live in a mobile first world! Marketers it is time to message in mo bites – mobile bites.
According to Informa Telecoms & Media we experienced 3.89 trillion megabytes of mobile data traffic in 2011. Does that sound like a huge number? Well they predict that as smartphone penetration continues to grow, mobile data traffic will explode tenfold to 39.75 trillion megabytes by 2016.
What will be the driving factors of mobile data consumption? Mobile users will be watching more videos, listening to more music, playing more games, sending more SMS messages, browsing more web pages, accessing their social networks, etc. Oh yes, the number one data guzzler will be applications. Carriers are focusing on optimizing their networks to insure they can handle the data overflow and develop their future revenue models It is now time for marketers to understand mobile users will be on sensory overload thanks to the bombardment of communications (a.k.a. clutter) they receive daily. Future mobile users will continually struggle to retain information. Consequently marketers will have to sharpen their nanomarketing skills. They will need to step up and tweak their messaging from sound bites to mo bites. Mo bites will need to be concise, mobile optimized (screen friendly), delivered on a timely basis (as in situational) and incorporate the wow factor!
R u ready?