Thursday, June 28, 2012


July is just around the corner, a good month for most Americans to take their annual vacations.  Accordingly this is the time of the year that experts advise us to unplug from our virtual world and join the physical world where our real connections actually live.  Time to practice Nongkrong.

Read On:
For starters, how wired is America?   According to CTIA, the wireless association, 90 percent of America’s population (313.5 million) owns a mobile phone and there are an estimated 332 million mobile phone subscribers.  Are you one of those readers that has more than one subscription?  Back in March Nieslen reported that 53 percent of mobile subscribers own a smartphone.  On average, Americans spend 2.7 hours per day (source: Digital Buzz Blog) socializing on their mobile device – twice the amount of time we spend eating. 

What about social networking?  The Pew Internet & American Life Project indicates that 66% of online American adults use social networking sites.  Retrevo Gadegetology studies indicates that 56% of social networkers check in everyday, 12% every couple of hours. The under 25 crowd revealed that 19% of those surveyed definitely check in if they wake up in the middle of the night, 32% check in as soon as they wake up. No surprise given that the Pew Research Center reported back in 2010 that 83% of Millennials sleep with their mobile phones.

Based on the above statistics, we all need to learn how to unplug, but better yet I advocate it is time to practice nongkrong.  What is Nongkrong?  It is Indonesia’s slang word for hanging/chilling out – sitting, talking and doing nothing.  So I recommend when you finally go on vacation leave your virtual world behind and join the physical world where your spouse, children, friends, partners and pets actually live and enjoy some Nongkrong.

I am curious, when was the last time you experienced Nongkrong?


  1. Have some Nongkong daily. I do.

  2. It is sad how we're losing both the value and ability to unplug - or that even doing such is viewed as an impressive feat. To add to your point about Millenials sleeping with their smartphones, there was another study that found that many executives also sleep with their smartphones in easy reach.

    So, the problem is certainly not generational and consequently one we all need to be aware of to ensure we do make the effort to take our eyes off our smartphones, laptops, etc to see what's going on around us.

  3. Not to date myself, but I couldn't resist.

    Everybody, have fun tonight.
    Everybody, nongkrong tonight.

  4. I'm really good at Nongkrong...Practice it often.

  5. every single day ought to have

  6. My version -The computer/email, etc go down on Friday afternoon and rest until Monday morning unless an absolute MUST comes in via phone or other. Cell Phone remains alive as that is primary contact plus my normal work days include Saturday and Sundays.