A nanosecond is one billionth of a second. Better yet a nanosecond is the fraction of time that elapses when a traffic signal changes to green and the car behind you blasts its horn. Hence, consumers are now going to be subjected to the new world of Nanomarketing.
What is Nanomarketing? Intercept marketing strategies that capitalize on mobile technology to accelerate the MOT (Moment of Truth) as it relates to impulse purchasing. What is driving Nanomarketing? Smartphones. Source: eMarketer estimates the number of US consumers with a smartphone will more than double from 93.1 million (end of 2011) to 192.4 million by 2016.
Did you enjoy my nanopost? Look out for future posts on Nanomarketing!