Tuesday, March 20, 2012

So-Mo Connectivity

Author and New York Times columnist Thomas Friedman continually contests that technology is dividing us as much as uniting us – “we are so overly connected that we have become disconnected.” Mr. Friedman look out. There is a new wave of apps coming that combines social and mobile, a.k.a. So-Mo.

Read On:
Personally I am beginning to struggle keeping up with the evolving world of technology. However, I do know that one of the leading conferences to keep tabs on takes place in the spring (this year March 9-18) in Austin, TX. SXSW (South by Southwest) features the latest in interactive, film and music; this year they even included a comedy venue. Focusing in on the interactive portion of the conference I learned about some new apps, specifically Highlight, Glancee and Banjo to name a few. In real English, these apps are designed to combine your social information by mining your Facebook and Twitter lists with your mobile geo-location applications. Consequently, if someone (friend or friend of a friend) is within proximity that has the same app, their name, photos, list of mutual friends, common interests or any other information they share online will pop up on your mobile. We are talking flash connectivity here. So-Mo connectivity!

Now that the weather is getting better, can you image taking a walk with an engaging Dalmatian puppy to your local park with one of these news apps? Wow! Would you spark a flash mob!


  1. I love that idea. Better than a seperate application like Foursquare which does the same thing. However, linking information is more efficient. Thanks.

  2. Not sure I think this will be as popular or wanted as you might think. Consider, for example, the lack of enthusiasm or positive comments Netflix recently garnered from their plans to incorporate a "social" component to their platform. In this case, subscribers can see what their friends are renting via their Netflix account as a way to 'discover new content'.

    The general sentiment was that no one cares to know what their friends are renting. Better still, if they did, they'd probably go old school and just ask - the best way to be social.

    Seems to me that instead of interacting with people, tech companies are simply trying to find excuses for us to interact with technology instead. Besides, with the current growth of information out there, curation is going to become more and more important as information fatigue/stress continues to rise.

  3. Thanks for the insights Jim. We are moving from our world (baby boomer) - Slow Mo to SO-MO. Bring it on. Tim

  4. I've had Highlight since it was introduced. Right now the proximity trigger works only in Silicon Valley and SF, as so few people have it elsewhere. The collapsing of a user's FB and Twitter information is good, until you realize that if you have a large network, the feed is overwhelming. Subjective filters are needed to focus on the information you want, minimizing the rabble. Interesting improvements with these APPS, but its not here yet.

  5. Thanks for the insights and keeping us up to date...

    I presume that if you find you are physically near a friend, you would want to go over and talk to them rather than just share more digital information. But otherwise some cool new technology.

  6. The update is appreciated, as always. Mobile is something I just haven't found time to dabble with - I'm just trying to stay updated on the latest advancements on the platforms in the web version. I can see why you're experiencing a struggle.

    This is an interesting movement and I'll be curious to see if it develops. With something like Facebook, it seems a lot of people add everyone they've ever met. That being said, I don't know how widely adopted these apps will be - I know I have some people on my contact list I probably wouldn't say hi too if they were in the same park, so to speak.