Author and New York Times columnist Thomas Friedman continually contests that technology is dividing us as much as uniting us – “we are so overly connected that we have become disconnected.” Mr. Friedman look out. There is a new wave of apps coming that combines social and mobile, a.k.a. So-Mo.
Personally I am beginning to struggle keeping up with the evolving world of technology. However, I do know that one of the leading conferences to keep tabs on takes place in the spring (this year March 9-18) in Austin, TX. SXSW (South by Southwest) features the latest in interactive, film and music; this year they even included a comedy venue. Focusing in on the interactive portion of the conference I learned about some new apps, specifically Highlight, Glancee and Banjo to name a few. In real English, these apps are designed to combine your social information by mining your Facebook and Twitter lists with your mobile geo-location applications. Consequently, if someone (friend or friend of a friend) is within proximity that has the same app, their name, photos, list of mutual friends, common interests or any other information they share online will pop up on your mobile. We are talking flash connectivity here. So-Mo connectivity!
Now that the weather is getting better, can you image taking a walk with an engaging Dalmatian puppy to your local park with one of these news apps? Wow! Would you spark a flash mob!