Enriched Bleached Wheat Flour [Flour, Reduced Iron, B Vitamins (Niacin, Thiamine Mononitrate (B1), Riboflavin (B2), Folic Acid)], Corn Syrup, Sugar, High Fructose Corn Syrup, Water, Partially Hydrogenated Vegetable and/or Animal Shortening (Soybean, Cottonseed and/or Canola Oil, Beef Fat), Whole Eggs, Dextrose. Contains 2% or Less: Stop! Sounds like a WMD!
February is National Snack Food Month. The bad news is one of America’s best known snacks, a cultural icon that President Clinton placed in a time capsule and that some people fry, is under siege. Yes folks, Twinkies, a true WMD (Weapon of Mass Destruction – ingredient statement listed above), the snack creation of inventor Jimmy Dewar (1930, Schiller Park, Illinois) is battling hard times. Hostess Brands, the privately held company that produces the product filed for bankruptcy back in January, the second time in a decade. Financial issues attributed to $860 million in debt, high labor costs and rising commodity prices forced the company to file. However, the good news is senior management indicated they will continue rolling Twinkies off their production lines. Bravo Hostess Brands for not laying off any of your labor force (19,000 people in 48 states) despite being under attack.
Competition in the snack business is fierce, but candidly there is one other major reason Hostess Brands, also the manufacturer of Wonder Bread, is in trouble. America’s snacking eating behavior is gradually changing. Overall, in the food-away-from-home channel, the NPD Group estimates that the overall annual serving’s per capita consumption of snacks (all types) for consumers 13+ years of age is 1,256. They also reported that the overall consumption of healthier snacks is growing. One healthier option is yogurt – 32% of Americans ate yogurt at least once in two weeks in 2011 compared to 18% in 2000. The Produce for Better Health Foundation reported in their last State of the Plate Study (2010) that the per capita cup consumption of fruit increased +5% versus 2004 and that 15% of the fruit was consumed as a snack.
Have healthy snacks declared war on WMDs?