Tuesday, December 13, 2011


A great new word I learned this year: Zeitgeist – the general, moral and cultural climate that defines an era.

Read On:
1. Mobile – smartphones, tablets, etc.
2. Google
3. Facebook
4. Apple
5. Amazon
6. Starbucks
7. Fast Foods (e.g., McDonald’s, KFC, Pizza Hut, etc.)
8. Big Box Retailers (e.g., Walmart, Target, etc.)
9. Sports – arenas, team clothing (e.g., jerseys, hats, etc.), fantasy leagues, ESPN, ESPN2, ESPN3, etc.
10. Celebrities – Lady Gaga, Charlie Sheen, rehab, etc.
11. Reality TV shows
12. Harry Potter
13. Jeans, sneakers and flip flops
14. Earthquakes – Mother Nature, the Financial World
15. BRIC (Brazil, Russia, India, China)
16. Sound bytes – Twitter, text messaging, YouTube
17. Nanoseconds
18. Millionaires to Billionaires
19. Exotic travel (e.g., Antarctica)
20. Forever Young (e.g., Botox, plastic surgery, etc.)

Welcome to Zeitgeist.


  1. Accurate accounting of the prevailing Zeitgeist. Shallow, sad but accurate.

  2. Definitely a new word for me. Agreed with Joan though, a tad shallow unfortunately ;)

  3. Watched the news right before I read this, Jimmy , and the only thing I'd add is 'Government Gridlock'. Thoughtful, interesting and right on target, as usual!!!

  4. Thank you everyone. Great word! D'accourd?