Earlier this year Nielsen predicted that by the end of 2011 there will be more smartphones than non-smartphones. Watch out, mobile hardware manufacturers, software vendors and carriers are about to create what I title a Mobile Vuvuzela.
We are currently experiencing a mobile revolution. Numerous factors are driving the revolution – faster mobile Internet speeds, improved browsing, a highly competitive market, etc. Two that pique my interest are apps and social media. Both will contribute to what I title Mobile Vuvuzela. Let me share some facts:
Apple surpassed their 10 billionth download in February and now has over 425,000 apps. Google’s Android has over 200,000 apps. At a touch of an app, we can check out whatever we want in a nanosecond – the weather, our personal checking account, a restaurant review, sports trivia, a recipe for Saturday’s dinner party. Does the local Target have any Waterford Crystal in stock to buy for a friend’s wedding in two weeks? Don’t forget to tap the Zappos app to shop for a new pair of shoes for the wedding.
Why stop? You are on a roll. Check your updates on Facebook. It is estimated that 200 million of the 750 million plus people on Facebook access via their smartphone. How about Twitter? It is estimated that approximately half of the people tweeting do it from their smartphone. So tweet a friend to hookup at your favorite local Tapas bar tonight for dinner since you know that when you get there, check-in on Foursquare, you will become the restaurant’s Mayor and receive a free pitcher of sangria. Timeout, you might as well check out your LinkedIn updates before you go to the bathroom, then jump into the shower and get ready for work. I think this would be a good time to throw in a bathroom stat. According to a recent AIS Media survey, 27% of Americans report using mobile devices to check Facebook while in the bathroom. Maybe you decided to pass on Facebook, read the latest issue of Wired and used your phone to scan the QR code on the Ford ad.
Post shower, your friend tweets you back: k dinner great @ 7, movie 2? That is when the confusion sets in. There are two multiplex theaters and one art film house, a total of twenty-four film choices within proximity of the restaurant. What is a good movie to see? Should you read films reviews, check out your friends' likes on Facebook, tweet a friend, etc. Stop: Marvin Gaye’s "What’s Going On" your customize ringtone fills the airwaves.
Welcome to the world of Mobile Vuvuzela.