Blink:I am not surprised by the number of articles now surfacing detailing social media fatigue. A recent global survey conducted by Gartner revealed that 24% of the respondents now use their preferred social media sites less. Opinion: Too much noise. Solution: Curation!
Twitter recently announced that they host 200 million tweets a day. There are more than 750 million active Facebook users – 50% usually log on in any given day. Nielsen BlogPulse reported earlier in the year that there are over 156 million public blogs. Bottomline: Social content is growing exponentially as I write this post. Social media leader, Steve Rubel, EVP at Edelman believes we are beginning to witness a shift in web dynamics. We are now entering the Validation Era which is all about acquiring appropriate content or interactions. Consequently we need content curators, people or tools to filter and aggregate content which personally resonates for us.
One social curation tool which is receiving all the buzz lately is Google+ Circles launched at the end of June with a limited, invitation-only beta. You can organize your real-life social connections to share or follow relevant content, everything from family chitchat to favorite wines. Will Google+ give Facebook a run for its money? Time will tell. Articles are already surfacing that early Google+ adapters are ditching Facebook. Experian conducted a study that indicated the fastest growing demographic on the network are “Kids and Cabernet” – affluent people living in suburbia with children. They account for 29% of all visits to Google+, a relatively small number, but this same group only accounts for 0.7% of all Facebook visits. However, I predict Google+ will soon get too big and become a social media platform comparable to Facebook. Consequently some people will seek out smaller, more specialized social curation networks. Here are three tools I recommend that facilitate social curation:
- Paper.li – Helps organize content to read like a newspaper shared with followers on a daily basis.
- BagTheWeb – You create a virtual bag to collect, publish and share content on a specific topic. In the process you create a network of bags.
- Pearltrees – A social curation community where you build a network solely on things you like, known as pearls, with other people. This site also helps organize, share and discover what you have already curated on Facebook and Twitter.