Summer is here; time to launch another annual summer series under the umbrella theme of What’s Next USA? Today I will start by addressing Virtual Stores. Future posts are as follows:
- Social Profiling
- People Commerce
- FB Alternatives
- Mobile Vuvuleza
- The New Classroom
Back in June, I indicated I am bullish about QR codes. They are a great hybrid marketing tool – intercept marketing (a proven classic marketing strategy) combined with a Web 2.0 collaborative tool. Tesco, headquartered in the United Kingdom, the third largest retailer (revenue wise) globally after Walmart and Carrefour clearly demonstrates my point with the creation of their virtual stores in Korea. Their research revealed Koreans are the second hardest workers in the world. Consequently, finding time to shop for groceries is an arduous task for most Koreans. Tesco, known as Home Plus in Korea decided to recreate the look of their stores by posting large, life size replicas of their food aisles in subway stations complete with QR codes. All commuters have to do is scan the items they want with their smartphones, a grocery shopping cart is created; the items are then shipped immediately to their homes. Great concept!
Are virtual stores on the USA horizon?