I was not surprised when I read that Technomic Inc. reported their findings of a new survey that indicated consumers are wary of higher food prices and smaller portions. Specifically, 50 percent noticed smaller supermarket portions. Consequently, I decided to draft my own shrinkage list.
I will begin with items I bought recently at the supermarket:
• Milano cookies from Pepperidge Farm on sale for $2.49. No wonder, there were only two sleeves instead of the normal three.
• A can of coffee to pair with the cookies. Opened it to find out it was only three quarters- full.
• Loaves of bread.
• The size of English muffins.
• Salad bags.
• Soap bars.
• The length of a college school year.
• Vacation time.
• Travel agents.
• The size of airplane seats.
• Smart Cars.
• Gasoline station attendants (the only place I have encountered them this past year were NJ and Oregon).
• Independents – book stores, restaurants, pharmacies, shoe repair stores, etc.
• Daily newspapers.
• Paper towels in restrooms.
• Christmas cards.
• Birthday cards.
Do you have any shrinkage items you would like to add to the above list?