I was disappointed to learn last year that the United States ranked 20th out of 148 nations in happiness based on research conducted by sociologist Ruut Veenhoven, Director of the World Database of Happiness. Now that we are the world’s largest wine consuming nation, I suggest Ruut reexamine his research.
According to Gomberg, Fredrikson, America’s oldest wine industry consultants, the United States has passed France in wine consumption for the first time. We are officially number one in the world in wine shipments. Hopefully our happiness ranking should improve as a result.
Wine shipments increased 2 percent to 329.7 million cases into U.S. trade channels last year compared to 320.6 million cases for France. This growth can be attributed to the size of our population (311 million which is five times the size of France’s), as well as the evolution of the wine and cheese culture among young Americans. However, the French still surpass Americans in per capita consumption of wine – 12 gallons/year vs. 2-1/2 gallons/year respectively.
FYI: The World Database of Happiness ranks Costa Rica as the number one happiest nation. Does anyone know what they are drinking?