Opacity prevents change.
I love words. Consequently I have disciplined myself to utilize the dictionary whenever I come across a word with which I am unfamiliar or uncomfortable. Today, in an op-ed about the current state of affairs in America, the author wrote: “Opacity kills.” I then learned the concise definition of opacity is dullness. I immediately made the connection to two blogs I wrote about the subject of status quo; The Waiting Place and A Lesson From Charlie Bottomline, status quo, doing the same old thing, breeds mediocrity; to me mediocrity is a form of opacity that prevents change.
Recently I received a Pitney Bowes direct mail piece for their new Mailstation 2™ digital mailing system. Made me question: 1.) Marketing is moving to Web 2.0 and utilization of social media tools. What is the market potential for their product; and B.) I hardly use snail mail anymore. Why was I included in their target market? Answer: Pitney Bowes suffers from opacity.
Don’t be the last to change with the times. Remember, opacity prevents change.