Long-term results are mainly determined by short-term decisions, plus practicing patience and fortitude.
As a Business Catalyst that strives to make things happen, I get to work with clients on a wide range of projects – new product introductions, strategic alliances, buzz marketing movements, etc. The one area I enjoy the most is strategic planning, especially now that I have been afforded the opportunity to work with companies that are beginning to formulate their plans as it relates to the new world of social media. The part I like the most about strategic planning is not just the overall process, but providing recommendations that each client then reviews and makes appropriate decisions that will impact their business. As I stated above, once these short-term decisions are made, if a company practices patience and fortitude, long-term results will follow.
I do not choose to write a lengthy blog about the strategic planning process to which my company subscribes. I respect that every company has a process that works best for their needs. Instead, I would like to share five rules that I utilize when developing business plans. They are the following:
Rule One – Do not over process. Remember, you still have customers to service.
Rule Two – Be focused during the planning process. Establish realistic measures.
Rule Three – Execute the plan. Otherwise it will end up on the shelf and gather dust.
Rule Four – Be flexible. “Nothing endures but change.” – Heraclitus
Rule Five – Don’t fear failure. Expect it! Learn from it!
It is time to make those key short-term decisions.