I recently read an interesting tidbit – Americans spent $17.6 billion on pet food in 2009. This figure reminded me of last summer’s blog Pets USA. Time to revisit what is going on with pet ownership.
According to the American Pet Products Association, the number of U.S. households that own a pet is still 71.4 million, but spending will increase to an estimated $47.7 billion in 2010 versus $45.4 billion in 2009. Detailed below are some new products/services now available to dog owners:
· PAW SpotLight GPS Pet Locator – Your dog can now wear a business card size device on their collar and you will be notified via text message on your mobile device if he or she leaves one of the zones you have designated. You can then track your dog on your phone to relocate or call AKC Car, a 24/7 recovery service that has partnered with PAW; a monthly service for only $20.
· Maybe the reason your dog wanders is because he or she is wound up. For $17.50 per ounce you can buy HomeoPet’s anti-anxiety formula and spike their water.
· Maybe the reason your dog wanders is because he or she is getting old. May I recommend Purina One Vibrant 7+ Senior Formula, a remixed formula with botanical oils that increases brain function in older dogs – $45 for a 34-pound bag? Better yet, may I suggest you start early with healthy habits by feeding your puppies Stella & Chewy's line of food made from organic fruits and vegetables and meats that are free of antibiotics and hormones. Don’t forget to get a PetZen dog treadmill for $500 to $900 to keep your dog in shape so he or she does not get obese. The American Veterinary Medical Association reported that 40% of U.S. dogs are overweight.
· Want to make a good investment for potential carpet mishaps? Look at companies marketing pet cleaning devices: Proctor & Gamble’s line of Swiffer products (e.g., SweeperVac for dog hairs) or Bissell (e.g., SpotBot Deep Cleaner, a steam cleaner for tough spots). Arm & Hammer’s carpet deodorizer OXICLEAN® still works for those on a tight budget
The anticipated $2.3 billion increase in pet spending represents a 5.1% increase in a down economy. Bow Wow!