I am not surprised that I am now beginning to read numerous articles about social media addiction. Given the approach of the July 4th holiday weekend signaling the beginning of summer vacations, now is a good time to re-evaluate how much time you spend on social media. Suggestion: Time to disconnect.
By the numbers:
· Facebook with its 400 million plus community would now rank as the fifth largest country in the world, behind China, India, United States and Indonesia. The ongoing Retrevo Gadegetology Report indicated that 56% of its members check in everyday, 12% every couple of hours. The under 25 crowd revealed that 19% of those surveyed definitely check in if they wake up in the middle of the night, 32% as soon as they wake up. No surprise given that the Pew Research Center indicated 83% of Millennials sleep with their mobile phones.
· For those reading this blog over 25, according to the same Retrevo survey, 20% sometimes check their Facebook account if they wake up in the middle of the night, 21% as soon as they get up.
· Experian Simmons just released their 2010 Social Networking Report last week which indicated that 43% of adult Americans check their networking sites multiple times a day.
· The only relevant Twitter numbers I found for this blog was comScore who now estimates that the number of tweets per day has gone from 20 million per day in July of 2009, to over an estimated 50 million per day this year same time.
In closing, my personal Millennial guru, Sharalyn Hartwell wrote a great post earlier this month about a study conducted at the University of Maryland to determine students connection to media. Two hundred students were asked to go without media (mobile phones, laptops, iPods, television, etc.) for twenty-four hours. Conclusion: They felt withdrawn, isolated, dysfunctional, unwilling to be without their links to the world.
So now I challenge everyone to disconnect over the holiday weekend. Take timeout to enjoy your family time, the beach, barbecues, etc. At the end of the weekend ask yourself that tough question: Have I become too addicted to social media? I will be interested in your feedback.