What time is it? I just take out my BlackBerry for the answer. Some people look at their Rolex watches. Perfection Has Its Price.
Disclaimer: I am not a watch person.
According to Business Week, Rolex is one of the world’s most valuable brands. Since the Swiss company’s conception in the early 20th century, they have been renowned for manufacturing precision wrist watches – their brand's stamp. Over time they tapped into the luxury market of watches. Their product line is exclusive, synonymous with the timepiece of choice for the wealthy, status-conscious and celebrities. A quick search on the Internet revealed a Presidential line for both men and women timepieces ranging from seven to thirteen thousand dollars. With another pixel, I located on Amazon.com the Rolex Oyster Special Edition Cosmograph Daytona Leopard Men’s Watch for $51,600. I wonder if the owners of these watches are any more punctual than Timex owners.
FYI: Roger Federer is a spokesperson for Rolex. Enough said. Perfection Has Its Price.