Between following the social media pundits tweeting last week from SXSW 2010 to monitoring the NCAA Tournament, in concurrence with my daily internet surfing, I am experiencing March Madness.
Last month I read an article in the Economist titled The Data Deluge. The crux of the piece was how the quantity of information is soaring. One source estimated that the world created 150 exabytes (billion gigabytes) of data in 2005; this year it will create 1,200 exabytes. If my math is correct, the amount of information in the last five years has increased 8 times. The increase resonated for me, since I have committed myself to working the various social media platforms in the last six months. Between navigating discussion groups in LinkedIn, reading numerous daily blogs and following select social media gurus on twitter, I actually think my information intake has far exceeded 8 times the amount I experienced a year ago at this time.
Now it is March 22nd. Thanks to all the tweets from Austin last week, ranting about the benefits of Social Media and the excess of news items related to the NCAA Tournament, I am finally experiencing my own personal March Madness. As a result, I am suffering from a bad case of TMI (too much information) overload. Here is a recommended plan moving forward for all those in a similar situation:
· Time to get back to basics when it comes to marketing. Despite all the buzz regarding Social Media, we must not take our eye off the ball as it relates to the DNA of marketing – listening to our customers, providing solutions for our customers and concisely messaging/communicating our POD (point-of-difference) to our customers.
· We must filter through the staggering mountain of information we are faced with on a daily basis and find those bytes that are relevant to our immediate and future goals. The rest is noise. Let go! One way to filter through the information is to connect with reliable Mavens via twitter or within your valued network you can trust. They will assist you in mining for those special bytes.
· Practice time management. Balance life and Social Media. In regard to college basketball, remember there are still 15 more games until a NCAA Champion is crowned in April. More importantly, remember that spring is in the air. Go down to your local park, sit on a bench and watch your neighborhood come back to life after a long, dreary winter.
One last thought: Don’t forget to listen to the birds chirp. They are not suffering from TMI.