In spite of all the year-end hype about how marketing/advertising is morphing due to technology, the real winners in the next decade will know how to play the Marketing Wheel of Fortune. They will balance the new with classic marketing. Keep in touch with Anne Geddes.
Anne Geddes, award winning photographer, clothing designer, entrepreneur and philanthropist, placed a full, one page ad in Friday’s (1/1/10) New York Times, advertising the future worldwide release of her book Beginnings. A classic, black & white newspaper print ad – clean, crisp, copy complete with two key taglines. The main tagline read worldwide release date 10▪10▪10. The sub tagline read: Keep in Touch! Below the sub tagline, Anne Geddes provided details of all five of her online touch points.
Anne Geddes is playing the Marketing Wheel of Fortune. The buzz/conversation for Beginnings is in motion. One classic print ad linked to five online touch points. Ms. Geddes also understands that brevity works: http://bit.ly/8bhPvP