Monday, January 4, 2010

Marketing Wheel of Fortune

Blink:
In spite of all the year-end hype about how marketing/advertising is morphing due to technology, the real winners in the next decade will know how to play the Marketing Wheel of Fortune. They will balance the new with classic marketing. Keep in touch with Anne Geddes.

Read On:
Anne Geddes, award winning photographer, clothing designer, entrepreneur and philanthropist, placed a full, one page ad in Friday’s (1/1/10) New York Times, advertising the future worldwide release of her book Beginnings. A classic, black & white newspaper print ad – clean, crisp, copy complete with two key taglines. The main tagline read worldwide release date 10▪10▪10. The sub tagline read: Keep in Touch! Below the sub tagline, Anne Geddes provided details of all five of her online touch points.

- http://annegeddes.com/

- http://blog.annegeddes.com/
- http://www.facebook.com/annegeddes
- http://www.youtube.com/geddesgroup

- http://twitter.com/annegeddestweet

Anne Geddes is playing the Marketing Wheel of Fortune. The buzz/conversation for Beginnings is in motion. One classic print ad linked to five online touch points. Ms. Geddes also understands that brevity works: http://bit.ly/8bhPvP

3 comments:

  1. A classic WOM (word of mouth) campaign, mixing traditional media with scoial media to create buzz. It will be interesting to see how this works for her, but I would venture it will work quite well. I plan to explore her links to watch what she's up to.

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  2. I've always recommended that print and TV should work harder by using offers and online landing pages. Companies spending so much money on advertising could take it just a step further. Another way to add measurement to your ads. With your Anne Geddes example, she can now measure where she gets the most traction.
    Good best practice that is easy and effective.

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  3. Interesting post. I think she has a team of SM gurus to get it for her. ;-)

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