In my blog titled ATP posted November 1st (http://smartketingreflections.blogspot.com/2009/11/atp.html),
I disclosed that when it comes to networking, I subscribe to the philosophy of going deep versus wide. Consequently, I had the curiosity to attend my first speed networking event in Philadelphia last night to learn more about this new phenomenon.
Speed networking is a structured event where professionals can meet a large number of people in a relatively short period of time (usually less than five minutes per attendee interaction). Detailed below are some of the benefits:
1. Reach a larger audience.
2. Connect with like minded professionals.
3. Exponentially expand your relationship capital.
Key learning last night:
Scary stuff. My apologies, I could not resist since I am posting on Friday the 13th. Seriously, the speed networking event reminded me of the times I played musical chairs when I was a kid. I believe I will stay with my philosophy of going deep versus wide.