I was eating my instant oatmeal this morning (a.k.a. wallpaper paste), when I realized America has totally transformed into an instant gratification, real time society. Made me think about a great blog I read yesterday written by my good friend, fellow blogger, Tom Rector about the absence of long term thinking (http://blogs.foodserviceu.com/tpmusings/archive/2009/11/16/the-29th-day.aspx).
Instant USA – We are caught up in a tidal wave of convenience foods (frozen, shelf stable – a majority being microwaveable), fast foods restaurants (complete with drive thru windows), text messages, Twitter, Foursquare, Loopt, YouTube, Flickr, speed dating, speed networking, Ponzi schemes, etc.
In The 29th Day, the blog I referenced above, Tom alluded to how American corporations, primarily those that are publicly-owned, focus on the short-term versus the long-term. Instead he encourages companies to steal a page from Ford’s recent turnaround. In addition to reorganizing (and reduce) their plants and workforce, Ford redoubled their research, design and marketing efforts to build products that better fit the marketplace long-term.
I too support and continually promote the need for more long-term strategic planning and investment, a topic I addressed back in September: A Lesson from Charlie
In my next blog, I will address how Starbucks in an attempt to further reverse their recent revenue and earnings decline, introduced an instant coffee. I have my reservations whether this is a sound long-term strategy. However, sounds like a great short-term co-promotion: Quaker Instant Oatmeal and Starbucks VIA™.