Thursday, November 5, 2009

Good Thinking

Innovation is essentially about making unexpected connections between things (looking for new places to make connections). Good thinking!

Read On:
Thanks to today’s current economic environment, innovation is the hot topic. Every industry is pushing their people to be innovative, think of new processes, products or services to compete on the cutting edge. Companies are searching for that “Big” break through, the guaranteed home run. This way of thinking was challenged in a great article written in Fast Company back in 2007 by Seth Godin ( The article titled “Slowly I Turned…Step by Step….Inch by Inch…” advocated the benefit of gradual change. In Godin’s words: “Every great company, every great brand, and every great career has been built in exactly the same way: bit by bit, step by step, little by little. If every element of an organization gets a little better every day, then that organization will become unstoppable. An organization that builds that kind of momentum will soon evolve into a market leader.”

Sometimes small can be big. Last week in Chicago, I witnessed innovation at its best at the Hotel Allegro. When I checked into my room there was a card for me to fill out – “Let US Print Your Boarding Pass! Guests that drop off their completed card at the front desk 24 hours before departure receive their printed boarding pass delivered to their room three hours before or by noon the day of their flight (whichever comes first). Good thinking Kimpton Hotels! Convenience spelled with a capital “C” for all your loyal “road warriors”.

Remember, innovation is all about making unexpected connections between things.

FYI: Monday night I met Emanuel Rosen, author of The Anatomy of Buzz Revisited, the sequel to his national best seller, The Anatomy of Buzz (
Interesting dinner! I have now added a link to Emanuel’s blog under suggested reading in the upper left hand margin.


  1. Ah yes...innovation. Need it. American business doesnt have it (enough). THe other thing business thinking doesnt address is long term thinking. Function of the enviornment, I guess.

    Thought provoking post, Jimmy. Thanks for the link to the Godin piece...I read it a few years ago, but it deserves a second read. Still timely!

  2. I believe when people use the term innovation, it's to describe BIG new ideas and changes. "Smaller" ideas ended up categorized as 'creative' or 'out of the box'. Symantics maybe. Or point of reference.