The reduplicative process is the act or instance of reiterating – do over & over again or repeatedly, sometimes with wearying effect. The reduplicative process – the stuff champions are made of.
I first learned about the reduplicative process from one of my favorite contemporary artists, Alex Katz. In his exhibit, Alex Katz Paints Ada
(http://www.thejewishmuseum.org/site/pages/onlinex.php?id=136&live_stat=katz), the artist explained that he repeatedly painted his wife over and over again, sometimes in the same outfit, but always from a different angle, to a point that viewers were unable to delineate what was rehearsed versus what was improvised.
I was reminded of the reduplicative process Wednesday night when I witnessed Roger Federer’s advance to the U.S. Open semifinals. It was the 22nd time in his career (http://www.rogerfederer.com/en/rogers/news/newsdetail.cfm?uNC=20491526&uPage=2&uNewsID=957) that he has advanced to a tennis grand slams semifinal. The next closest streak for a tennis player was 10 by Ivan Lendl. For me this is one of the greatest records in modern sports history. I can only think of the endless hours Roger has practiced every given situation he would encounter on his quest to be the all time greatest player in the history of tennis. When I watch the Maestro (his nickname), I no longer know what he has practiced versus what he is improvising on the court. Roger has mastered the reduplicative process.
Key Learning: Execution is vital to business. Employ the reduplicative process whether you are making a sales call, a management presentation or a speech. Guarantee your audience will not know what you have rehearsed or what you are improvising on the spot.