I spotted an ad for Purina’s New Fancy Feast Broths in one of my food magazines last week – Classic with tuna, shrimp, & whitefish in a decadent (a great use of the word) silky broth. Imagine cat bowls, another example of premium pet food 2.0!
I last posted about the pet food industry back in February2012. Back then, a new category in pet foods was emerging, premium pet food which accounted for 5 percent of the total pet food market ($19.5 billion in 2011). The APPA (American Pets Products Association) now estimates that “Pet Parents” will spend an estimated $22.62 billion on pet food in the U.S. in 2014. Cat and dog food products account for over 90 percent of the U.S. pet food market (PMMI). Euromonitor reported that the premium dog food which includes organic varieties and never-frozen meals has grown nearly 170 percent in the last 15 years.
Back to Purina’s New Fancy Feast Broths, eight varieties in total either in a silky or creamy broth. Remember all the broths are labeled decadent. Based on 1,300 plus reviews consumer rate their product line between 4.0 - 4.2 on a scale of 5.0. The most reviewed, popular item appears to be the Classic product that appeared in the magazine ad with the tagline: “LICKABOWL, LAPABOWL, LOVEABOWL!”
Are you ready to teach your smart cat how to use chopsticks?