Thursday, October 23, 2014

Cat Bowls

I spotted an ad for Purina’s New Fancy Feast Broths in one of my food magazines last week – Classic with tuna, shrimp, & whitefish in a decadent (a great use of the word) silky broth.  Imagine cat bowls, another example of premium pet food 2.0!
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I last posted about the pet food industry back in February2012.  Back then, a new category in pet foods was emerging, premium pet food which accounted for 5 percent of the total pet food market ($19.5 billion in 2011).  The APPA (American Pets Products Association) now estimates that “Pet Parents” will spend an estimated $22.62 billion on pet food in the U.S. in 2014.  Cat and dog food products account for over 90 percent of the U.S. pet food market (PMMI).  Euromonitor reported that the premium dog food which includes organic varieties and never-frozen meals has grown nearly 170 percent in the last 15 years.    

Back to Purina’s New Fancy Feast Broths, eight varieties in total either in a silky or creamy broth.  Remember all the broths are labeled decadent.  Based on 1,300 plus reviews consumer rate their product line between 4.0 - 4.2 on a scale of 5.0.  The most reviewed, popular item appears to be the Classic product that appeared in the magazine ad with the tagline: LICKABOWL, LAPABOWL, LOVEABOWL!”

Are you ready to teach your smart cat how to use chopsticks?

Tuesday, October 14, 2014

Craft Beer

Back on this day in 1978 President Jimmy Carter signed a bill legalizing home brewing.  However states could still set their own limits.  The American beer market has definitely changed since President Carter was in office, especially in the past five years.
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The Brewers Association defines American craft breweries as those independently owned operations (note: they can’t have greater than 25% investment by a non-craft beer company) producing less than 6 million barrels a year.  The Census Bureau released in July indicated that the number of U.S. breweries doubled in the past five years largely due to craft beer.  In the past two years alone, on average, 1.2 craft breweries opened each day, contributing to a total of 15.6 million barrels of beer last year.  According to the Brewers Association, craft beer now accounts for 7.8% of the U.S. beer market.

Craft beer: I’ll drink to that!

Thursday, October 9, 2014

Wine by Gender

Approximately how many glasses of wine does one acre of grapes yield?                                                                                                                                  
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Answer: On average, 15,000 glasses.

According to the consumer market company Canadean, in 2013, U.S consumers spent $21.2 billion on wine.  Women accounted for 59 percent of consumption by volume.  Their research also revealed that women drink wine to relax and seek value; men tend to be wine buffs seeking more high quality wines – new drink experiences.  Some more interesting Canadean wine stats:
·         Woman accounted for more than $6.7 billion in 2014 total wine sales.

·         Even though men consumed less wine, they tend to spend more on quality products; $1.8 billion in their search for quality versus $1.0 billion for women.  

·         The market research firm indicated that men are also driven to find products that offer new experiences thus fueling $2.4 billion of their consumption compared to $2.2 billion of female consumption.

A spokesperson for Canadean put it best: “Women are looking for wine to accompany conversations while they unwind with friends.  For men, wine is the conversation.”

Gender equality: I’ll drink to that!

Wednesday, October 1, 2014

Social Marathon

Are you still a social media naysayer or are you finally on board?  The 2014 Global Social CEO Survey conducted by Brandfog clearly indicates that a large percentage of CEOs now understand the benefit of being social.  At last, they recognize they are now participating in a social marathon.
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According to Brandfog nearly three-fourths of senior executives in the U.S. believe that social media provides great tools to communicate their company’s core mission and brand values.  Consequently their companies are more trustworthy than those who don’t adopt social media.  The survey also indicated that 82 percent of senior leaders think executive use of social media raises brand awareness and helps establish industry leadership.

Great news!  CEOs that now embrace social media have taken the first step towards social enterprise.  Now they have to learn that they are participating in a social marathon.  They must train themselves as Hayes Drumwright, the founder and CEO of Trace3 a leading IT Systems Integration company advocates; recognize the difference between “social noise” and “actionable social.”  “Social noise” is the vast amount of online data and content.  “Actionable social” is the useful information that can be acted upon to improve business results. 

My company believes that the starting gate as it relates to identifying “actionable social” is to train and provide the resources for your employees to become knowledge workers that exhibit “social smarts.”  As a result, over time, like running a marathon, your people will improve their overall communication skills, collaborate (internally and externally), make better decisions and innovate. 

Time to train for the social marathon!